Why collect visitor count and foot traffic data? The many benefits may surprise you!
While companies around the world are implementing counting solutions in their facilities, you might not be aware of the many benefits of this strategic technology – and how it can help your company save money and increase revenue.
First, what does “counting” mean? Companies often need to count the number of individuals walking through a defined passage. Also, they may need to know how many people are entering or leaving, so direction is considered as well.
Today several technologies exist to count people including smart mats, cameras, 3D sensors, infrared, Bluetooth, and even GPS location data. Each technology offers pros and cons, depending on the application and the information needed. For example:
- When using a camera, this identifies a human being.
- When using infrared, this technology counts each time its laser beam is interrupted.
- When using a smart mat, the footfall is counted.
One application of visitor counts that immediately springs to mind is the COVID-19 crisis, since all types of companies and shops needed to know (and limit) the number of people in their building to comply with local restrictions.
Smart mats provide foot traffic data, which gives you actionable data.
Given the many types of counting technology available, only smart mats offer precise foot traffic data, which leads to actionable insights. A wide variety of industries are implementing this counting solution including event management, retail, restaurant, real estate, hospitality, and entertainment.
Typically, with footfall data your company can get answers to questions such as:
- How many people visited at specific times?
- What was the duration of these visits?
- Which days and times are the most popular? Least popular?
- Which zones are most heavily used by visitors?
By getting answers to these questions, companies are empowered to make better and more informed decisions. For example, let’s say you operate a chain of large grocery stores. You can optimize staffing based on past data and future forecasting. This way, you can ensure there will not be days when the store is empty of customers and full of staff. On the other hand, there won’t be days when the store is full of customers, with only limited staff to provide service.
Clearly, this staffing example equates to cost savings. In addition, having actionable data can impact revenue, since the consumer experience is improved, and they’ll visit your stores more frequently.
Here is another idea: A counting technology coupled with a visual display is a powerful tool to inform your visitors. For example, by implementing a footfall solution, you can calculate queue length and show your customers the waiting time on a screen. Sharing real-time information about current occupancy while managing visitors with “Stop” and “Go” can help you manage special events or everyday operations. Again, the improved consumer experience can lead to more frequent visits and an increase in sales.
Keep in mind, you can count foot traffic in one building or multiple buildings. You can also count visitor traffic in each zone of a building. For example, having sensors at the entrance of a mall as well as the entrance of each store will give you a “per zone occupancy.” The multi-zone data helps you to understand the shopper path.
Armed with precise, real-time data, you can actively monitor the flow of people. For example, if your facility’s space is limited, you can set up an alert when a certain threshold is reached – and react quickly when the alarm is sounded.
By capturing a variety of visitor count and foot traffic data, you can manage the real-time flow of visitors, gain rich insights from the data, and make better, more strategic choices to optimize your asset.
Make the right choice – install an advanced foot traffic solution.
Installing sensors that capture footfall can give you a wealth of objective data. The small investment in this advanced technology is paid back by the actionable data you get in return, which can lead to significant cost savings along with insights to increase revenue.