As the retail industry becomes more competitive, retailers are constantly looking for ways to improve their stores’ performance. One strategy that has gained popularity in recent years is the use of people counting and tracking technology for corners and shops-in-shops.
By collecting data on foot traffic, retailers can better understand how customers move through their stores, which areas are most popular, and where bottlenecks occur. This data can help retailers optimize their store layouts, merchandise displays, and staffing levels to improve the customer experience and increase sales.
Moreover, people counting and tracking technology can also provide retailers with valuable insights into customer behavior. By tracking customers’ movements and actions, retailers can learn which products are most popular, which promotions are most effective, and how long customers spend in certain areas of the store. This information can help retailers make more informed decisions about merchandising, marketing, and staffing.
In addition to these benefits, people counting and tracking technology can also help retailers improve their store security. By monitoring customer movements, retailers can detect and respond to suspicious behavior, reducing the risk of theft and other security incidents.
Key benefits of people flow data collection
People flow data collection allows to measure the number of visitors, their attendance, their visit time and their behaviour in the shop. This information allows retailers to :
- Optimising the layout of the shop according to the flow of people
- Adapting the product and service offer according to customers’ needs
- Measure the impact of promotions and events on shop traffic
- Improve the customer experience by identifying friction points
Indicators provided by people flow data collection
People flow data collection provides key indicators for measuring shop performance:
- Conversion rate: the number of visitors who make a purchase
- Abandonment rate: the number of visitors who leave the shop without making a purchase
- Visit time: the average time spent in the shop
- Retention rate: the number of visitors who return to the shop
Tracking data collection
Tracking data collection allows the measurement of the customer’s journey through the shop. Sensors installed in the shop collect data on customer movements, dwell times and the most frequented areas. This information allows retailers to :
- Optimise the customer journey according to the most frequented areas
- Identify areas of interest to customers
- Measure the effectiveness of product placement based on high-traffic areas
- Number of visitors, socio-demographic data, groups and capture rates
- Customer journey analysis
- Measuring product engagement
- Multi-site / multi-product / merchandising cross analysis
At Technis, we offer an application Technis Behavior that helps retailers collect and analyze data on customer behavior in their stores. With Behavior, retailers can track foot traffic, analyze customer movements and actions, and identify opportunities to improve the customer experience and increase sales. We offer concrete solutions for corners / shops-in-shops that allow you to better understand the customer journey, measure engagement and pilot an entire network of corners across several countries in order to compare their performance.
In conclusion, people counting and tracking technology can provide retailers with valuable insights into customer behavior, helping them optimize their store layouts, merchandise displays, and staffing levels. With Technis’ Behavior application, retailers can take their data analysis to the next level, improving the customer experience and increasing sales.