Solution

Technis' advanced solution was presented to Samsung to enrich their metering data and provide a holistic view of traffic and visitor engagement. With Technis, Samsung can now:

• Measure Visitor Capture Rate
• Analyze the customer journey in depth
• Measure Product Engagement and the Appeal of Different Items
• Realize cross-site, multi-product and merchandising analyses
• Track and Optimize the Use of Corners
• Collect detailed traffic data and use of sales spaces

Result/ROI

Using this solution, Samsung was able to gain a deep understanding of the customer journey and engagement with their products. This allowed them to:

• Optimize product placement by measuring customer interest customers and maximizing merchandising effectiveness
• Analyze the performance of marketing campaigns by assessing product appeal based on gender and other socio-demographic criteria
• Consolidate all sales data and metrics into a unified interface for better decision-making

This collaboration allowed Samsung to maximize the attractiveness of their corners and adjust their marketing and merchandising strategies to better meet the expectations of their customers, while increasing their conversion rate and their overall profitability.